TOASTED

Toasted is a contemporary food truck brand built around the idea of transforming everyday ingredients into indulgent, crave-worthy toasties. Inspired by the golden crunch of perfectly toasted bread, the identity combines a custom-designed wordmark, distinctive iconography and a warm caramel colour palette to create a bold and memorable presence.

The custom lettering draws directly from the product itself, with the outlined letterforms representing the crust and layers of a toasted sandwich. This visual language is reinforced through the concentric toast icon and graphic patterns, creating a cohesive system that extends across vehicle signage, packaging, uniforms, posters and promotional materials. The result is a playful yet confident brand that celebrates comfort food while standing out in a crowded street-food market.