FAQs

Branding & Logo Design

How do I know if I need a new logo?

Most logos have a lifespan of around 5–8 years before they benefit from an update or redesign. If your business has grown, changed direction, entered a new market or simply feels outdated compared to your competitors, it may be time to refresh your brand.

Absolutely. We can update and modernise your existing logo while retaining the brand equity and recognition you've built over time. We refer to this as a brand evolution.In some cases, however, a simple refresh isn't enough. If your logo no longer reflects your business, audience or market position, a complete redesign may be the best solution. We'll provide honest advice and recommend the approach we believe will deliver the strongest result.

Most logo projects take around 4–6 weeks from briefing to final delivery. This allows time for research, strategy, design exploration, presentation and revisions.

We typically present up to two carefully considered logo concepts. While many ideas are explored behind the scenes, we only present the concepts we believe are the strongest fit for your business, audience and brand strategy.

By the time we present a logo concept, a significant amount of research, strategy and design exploration has already taken place behind the scenes. We don't present dozens of rough ideas and ask you to choose one. Instead, we refine our thinking and present the strongest solution we believe is right for your business, audience and objectives.

That said, we understand that clients may wish to inject some of their own personality and preferences into the final design. Minor refinements such as colour adjustments, typography changes and other small tweaks are all part of the process.

Design is subjective, and it's important that you're proud of your new logo. At the same time, effective branding isn't just about personal preference. A logo also needs to resonate with your audience and support your business goals.

We'll work closely with you throughout the process to achieve an outcome that balances strategy, creativity and your feedback.

A logo is one of the most important investments you'll make in your business. It's often the first thing people see and one of the last things they remember.

The cost of logo design isn't simply based on the time it takes to draw a logo. It reflects the research, strategy, experience, creative thinking and problem-solving that happens behind the scenes. A successful logo needs to communicate the right message, appeal to the right audience and remain relevant for years to come.

When you consider that most businesses will use their logo every day for 5–10 years or more, the cost of a professionally designed logo is often one of the most cost-effective investments a business can make.

For example, a $2,500 logo used over 8 years works out to around 85 cents per day. That's less than the cost of a cup of coffee over the same period, yet your logo will represent your business every single day.

Absolutely. There will always be cheaper options available. The difference lies in the process.

When you hire a professional designer, you're not just paying for the final logo. You're investing in experience, research, strategy, market understanding, creative thinking and craftsmanship. We take the time to understand your business, your audience and your goals to create a logo that is built to last.

Littera is a local Melbourne design studio. We work directly with our clients and never outsource overseas.

Yes. AI can generate logo concepts quickly and cheaply. However, AI relies on existing imagery, patterns and information, which can result in designs that feel generic or resemble existing brands.

A strong brand identity requires strategy, originality and an understanding of your business, audience and market. AI can be a useful creative tool, but it doesn't replace thoughtful brand design.

There is also ongoing discussion around ownership and copyright of AI-generated artwork. Depending on the platform used, there can be uncertainty around who owns the final design and whether similar versions may have been generated for others. Most businesses would rather avoid these risks and invest in a logo that has been thoughtfully created specifically for their brand.

Yes. We can create brand guidelines to help ensure your brand is applied consistently across all touchpoints.

Some businesses require a simple style guide covering logo usage, colours and typography, while others need comprehensive brand guidelines that extend across marketing, signage, digital platforms and internal communications. Because every business is different, brand guidelines are quoted on a project-by-project basis.

While we don't provide legal trademark advice, we can design logos with originality in mind and discuss trademark considerations during the design process. If trademark protection is important to your business, we recommend seeking advice from an intellectual property professional.

Every logo package includes:
• Custom Logo Design
• Colour Version
• Black & White Version
• Final Artwork Files

Everything you need to start using your new logo across digital and printed applications.

Once the final payment has been received, full ownership of the approved logo design is transferred to you.

You're free to use your logo across websites, social media, signage, uniforms, vehicles, packaging and marketing materials.

Yes. Littera is a full-service design studio and can help extend your brand across a wide range of marketing and communication materials including business cards, signage, brochures, flyers, presentations, vehicle graphics, social media assets and more.

Additional design work is quoted separately based on the scope and requirements of each project.

Website Design

How long does it take to build a website?

Most standard websites take between 4–8 weeks from project commencement to launch. Larger, more advanced or content-rich websites may take longer depending on the scope, functionality and amount of content involved.This timeframe includes planning, design, content integration, revisions, testing and launch.

Every website is different, however most projects start from around $3,500. The final cost depends on the number of pages, functionality and overall project requirements.

Not necessarily. We offer a turnkey website solution that can include copywriting, content planning and the supply of professional stock imagery.

This means we can manage most aspects of the project on your behalf, allowing your website to be designed, built and launched with minimal time and effort required from you.

Alternatively, some clients prefer to provide their own content or existing marketing material, which we can refine and incorporate into the website.

While we can review your existing website, we generally recommend a rebuild rather than modifying or working around an existing website.

A fresh build allows us to create a cleaner, faster and more modern website without being constrained by outdated themes, plugins or code. We can retain and migrate your existing content where appropriate while giving your business a completely refreshed online presence.

Yes. Every website we create is designed to work across desktop computers, tablets and mobile devices.

Yes. We build websites using platforms that allow content to be updated without requiring advanced technical knowledge.

You're welcome to manage your own content, or if you'd rather focus on running your business, we can assist with ongoing updates and maintenance.

Yes. We can offer website hosting and maintenance plans for clients who would prefer us to manage the technical side of things.

Yes. We recommend clients own and control their domain name. If you don't already have one, we can help you register and connect it to your new website.

No. While we can recommend suitable email providers and assist with initial setup, ongoing email hosting and support is managed separately by the email provider.

We primarily build websites using WordPress and Elementor. We can also create websites in Wix or Squarespace for clients looking for a simpler website management experience.

We'll recommend the most suitable platform based on your goals, budget, timeline and long-term requirements.

Yes. All new websites built by Littera include basic SEO to help improve your visibility in search results.

All websites built by Littera include foundational SEO best practices designed to help search engines understand and index your website.

We believe great SEO starts with a well-structured website, clear messaging and quality content that is relevant to your audience. While no website can guarantee search rankings, these foundations help improve your visibility over time.

Once your website is live, you're free to manage it yourself. Should you require assistance in the future, we're always available to help with updates and enhancements.

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